What It Is:
A month-long celebration honoring the history, achievements, and contributions of Black communities in the UK.
Relevance to Talent Teams:
Demonstrates your company's commitment to diversity, inclusion, and recognition of Black employees' contributions while fostering a supportive environment for all backgrounds.
Content & Advocacy Ideas:
- "Black Excellence" Video Series: Create short videos featuring Black employees sharing their career journeys, contributions to the company, and personal achievements.
- Leadership Inclusion Insights: Share messages from leaders discussing their commitment to promoting Black inclusion and specific actions to create a supportive environment.
- DEI Initiative Showcase: Highlight programs supporting Black employees' professional development, such as mentorship programs or leadership training.
- Educational Content Campaign: Share resources or host events promoting Black history and culture, including workshops, book clubs, or guest lectures.
- Black Leadership Perspectives: Feature Black leaders discussing their experiences, challenges, and vision for the future, highlighting their thought leadership and technical insights.
- Behind-the-Scenes Celebration: Share behind-the-scenes videos and stories of your employees celebrating their heritage throughout the month.
- "My Heritage, My Story" Blog Posts: Invite Black employees to write about their personal experiences and what Black History Month means to them.
- "Amplifying Black Voices" Social Media Campaign: Use company social media channels to amplify Black voices, sharing stories, achievements, and contributions of Black employees.
- Volunteer Event: Organize a volunteer event with a Black-led nonprofit, fostering community engagement and team-building.
- "Moments and Milestones" Activity: Host an interactive session where employees share essential moments in Black history, sparking discussions and reflections.
- "Safe Space": Host a safe space where employees can share their thoughts and perspectives on diversity and inclusion without judgment. Share a tour of this space.
- "Black Innovators" Spotlight: Highlight Black employees who have driven innovation within the company, showcasing their projects and achievements.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Showcasing authentic stories of Black employee experiences will attract candidates who value diversity and inclusion.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach diverse talent pools organically.
- Accelerate Time to Hire: Address concerns about workplace inclusivity for Black employees upfront with real insights.
- Overcome Candidate Objections: Counter perceptions of a lack of support with testimonials highlighting a culture of inclusion for Black employees.
- Expand Passive Candidate Pools: Engage Black professionals through targeted content celebrating Black achievement and inclusion.
Celebrate Black history and inclusion with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
