What It Is:
An annual international day to promote the global prevention of occupational accidents and diseases.
Relevance to Talent Teams:
Showcases your company's commitment to safety and health in the workplace, attracting candidates who value a secure and healthy work environment.
Content & Advocacy Ideas:
- "Safety Heroes" Video Series: Create short videos featuring employees significantly contributing to workplace safety, highlighting their stories and achievements.
- Virtual Safety Tour: Host a virtual workplace tour showcasing safety features such as emergency exits, first aid kits, and ergonomic workstations.
- "Lessons Learned" Blog Posts: Share stories of past safety incidents (with consent) and how they led to improvements in safety policies or training.
- Safety Innovation Showcase: Highlight projects where employees have innovated solutions to prevent accidents or improve workplace safety.
- Leadership Safety Pledge: Have company leaders share their commitment to safety and discuss specific initiatives and goals for maintaining a safe work environment.
- Employee-Led Safety Workshops: Encourage employees to host workshops on various safety topics, such as hazard identification or emergency preparedness.
- "Safety in Action" Photo Campaign: Encourage employees to share photos demonstrating safe practices daily, creating a visual showcase of safety culture.
- Safety Training Sessions: Highlight ongoing safety training programs available to employees, emphasizing continuous learning and development.
- "Stop Work" Culture Promotion: Emphasize the importance of a "stop work" culture, where employees feel empowered to halt operations if they identify a safety risk.
- Safety Recognition Program: Launch a program to recognize and reward employees who consistently demonstrate safe behavior or contribute to safety improvements.
- Global Safety Perspectives: Feature employees from different regions discussing how safety practices vary and what they've learned from international safety standards.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value safety and well-being in the workplace.
- Reduce Cost Per Acquisition: Use EGC to showcase safety and health records organically.
- Accelerate Time to Hire: Transparently promote a safety culture during recruitment to build trust.
- Overcome Candidate Objections: Use employee stories to illustrate a safe and healthy work environment.
- Expand Passive Candidate Pools: Showcase genuine commitment to safety and gain increased reach.
Amplify the importance of workplace health and safety through captivating stories. The Martec’s Advocate Engagement Hub simplifies collecting these narratives, while the Campaign Accelerator ensures effective channel distribution. Discover more and request a demo.
