What It Is:
International Creativity and Innovation Day is a UN-designated day to raise awareness about the importance of creativity and innovation in problem-solving and achieving sustainable development goals.
Relevance to Talent Teams:
Showcases your company's commitment to fostering creativity and innovation, attracting candidates who value forward-thinking workplaces.
Content & Advocacy Ideas:
- "Innovation Spotlight" Video Series: Create short videos featuring employees sharing their most innovative projects or creative solutions to workplace challenges.
- "Creative Spaces" Tour: Offer a virtual tour of your office's creative spaces, highlighting how the environment fosters innovation.
- Leadership Innovation Plans: Have leaders share their plans for innovation or reflect on previous successes, emphasizing the company's commitment to creativity and progress.
- "Innovation Champions" Spotlight: Profile employees who consistently drive innovation within the company, showcasing their achievements and methodologies.
- "Creativity in Action" Social Media Campaign: Share daily posts featuring employees' creative problem-solving techniques.
- "A Day in the Life of an Innovator" Blog Posts: Share day-in-the-life content from employees that showcases how innovation is embedded in your company culture daily.
- "Ideas Worth Spreading" Blog Posts: Invite employees to write about their most innovative ideas or creative processes.
- Technical Insights Blog Posts: Share behind-the-scenes knowledge and insights from key innovative projects from the last year, showcasing technical expertise and innovation.
- Cross-Department Innovation Challenge: Organize a challenge where employees from different departments collaborate on innovative solutions.
- "Fail Forward" Storytelling: Share stories of how employees learned from failures and turned them into innovation opportunities, highlighting resilience and adaptability.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract innovative candidates by showcasing a culture that values creativity.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach creative professionals organically.
- Accelerate Time to Hire: Address innovation-related concerns upfront with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of stagnant work environments with stories of ongoing innovation.
- Expand Passive Candidate Pools: Engage professionals passionate about innovation through targeted content.
Transform employee creativity into compelling narratives. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
