What It Is:
A month-long celebration of diversity, including race, ethnicity, gender, sexual orientation, age, physical abilities, and more.
Relevance to Talent Teams:
An opportunity to showcase your company's commitment to DEI and create an inclusive work environment that attracts diverse talent.
Content & Advocacy Ideas:
- "Diversity Voices" Series: Create videos featuring diverse employees sharing their experiences and perspectives on what diversity means to them.
- Leadership Diversity Articles: Have executive leaders share their commitments to fostering an inclusive environment and promoting DEI initiatives.
- ERG Showcase: Highlight the activities and impact of various Employee Resource Groups, encouraging participation and allyship.
- Mentorship Success Stories: Share stories of how mentoring programs have helped employees from diverse backgrounds grow professionally and personally.
- Accessibility Innovation Challenge: Organize an internal hackathon to develop innovative solutions to improve workplace accessibility for employees and customers with disabilities.
- "Ask Me Anything" (AMA) Sessions: Host live Q&A sessions with diverse employees or DEI experts to address employee questions and concerns about inclusivity.
- Diverse Leadership Profiles: Profile diverse leaders through career stories, thought leadership, and technical insights, showcasing their contributions to the company.
- "My Cultural Heritage" Blog Posts: Invite employees to write about their cultural backgrounds and how they enrich the workplace.
- Inclusive Innovation Showcase: Highlight projects where diverse teams have driven innovation, demonstrating the power of varied perspectives.
- "Breaking Barriers" Series: Featuring employees discussing how they've overcome challenges related to diversity and inclusion.
- Diversity Data Visualization: Create engaging infographics showcasing the company's diversity statistics and progress toward inclusion goals.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract diverse and skilled candidates who align with your company's DEI values.
- Reduce Cost Per Acquisition: Utilize employee-generated content to reach diverse talent pools organically.
- Accelerate Time to Hire: Build trust with diverse candidates by addressing DEI concerns transparently.
- Overcome Candidate Objections: Counteract perceptions of bias by showcasing DEI initiatives authentically.
- Expand Passive Candidate Pools: Reach untapped, diverse talent through employee networks and targeted content.
Transform your commitment to diversity into compelling recruitment content. The Martec’s Authentic Intelligence Engine helps you create powerful DEI stories. Learn more about our solutions and book a demo.
