What It Is:
An annual global health awareness day sponsored by the World Health Organization (WHO) to highlight a specific health theme or issue.
Relevance to Talent Teams:
Demonstrates your company's commitment to employee well-being and health awareness, attracting candidates who value a workplace that prioritizes health.
Content & Advocacy Ideas:
- Leadership Health Commitment Messages: Have executive leaders share their personal commitment to fostering a healthy work environment and discuss specific initiatives and policies.
- Inclusive Health Benefits Showcase: Highlight your company's health benefits and policies, particularly those supporting maternal and newborn health.
- "Healthy Beginnings" Video Series: Create short videos featuring employees sharing their experiences with maternal and newborn health, aligning with the 2025 theme.
- Maternal Health Education Campaign: Share resources about maternal and newborn health, including infographics, blog posts, or webinars on topics like prenatal care and work-life balance for new parents.
- Company Health Walk: Organize a company-wide walk to promote physical activity, including in-office and remote participation options. Share videos and photos on social media.
- "Why Health Matters at Work" Blog Posts: Invite employees to write about the importance of health awareness in the workplace and how it benefits everyone.
- "Health Champions" Spotlight: Profile employees who advocate for health awareness, sharing their stories and contributions to the company's wellness initiatives.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value health-conscious workplaces.
- Reduce Cost Per Acquisition: Leverage EGC to showcase a health-focused environment organically.
- Accelerate Time to Hire: Address health-related concerns upfront with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of stressful work environments with stories of health support.
- Expand Passive Candidate Pools: Engage professionals passionate about health and wellness through targeted content.
Amplify your company's commitment to health with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
