What It Is:
The Day Against Homophobia, Transphobia & Biphobia is an annual observance aimed at raising awareness about discrimination and violence against LGBTQ+ individuals, commemorating the World Health Organization's decision to declassify homosexuality as a mental disorder.
Relevance to Talent Teams:
Demonstrates your company's commitment to LGBTQ+ inclusion, fostering a diverse and respectful workplace that attracts and retains talent from all backgrounds.
Content & Advocacy Ideas:
- "LGBTQ+ Voices" Video Series: Create videos featuring LGBTQ+ employees sharing their experiences, challenges, and how they feel supported by the company.
- Leadership Commitment Messages: Have executive leaders share their personal commitment to fostering an inclusive environment for LGBTQ+ employees and discuss specific initiatives and policies.
- Educational Content Campaign: Share resources educating about LGBTQ+ issues, including infographics, blog posts, or webinars on topics like pronoun usage and gender identity.
- "Out and Proud" Career Stories: Share blog posts or videos of LGBTQ+ employees discussing their career journeys.
- Inclusive Benefits Showcase: Highlight your company's benefits, ERGs, and policies supporting diversity and inclusion, particularly those tailored for LGBTQ+ employees.
- "Authenticity at Work" Series: Featuring LGBTQ+ employees discussing the importance of authenticity in the workplace and how it enhances job satisfaction.
- LGBTQ+ Leadership Spotlight: Profile LGBTQ+ leaders through career stories, thought leadership, and technical insights, showcasing their contributions to the company.
- "Why Inclusion Matters" Blog Posts: Invite employees to write about why they believe an inclusive workplace is essential and how it benefits everyone.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value diversity and inclusion by showcasing an LGBTQ+-friendly workplace.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach LGBTQ+ professionals and allies organically.
- Accelerate Time to Hire: Address concerns about workplace inclusivity upfront with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of discrimination with real stories of LGBTQ+ employee support.
- Expand Passive Candidate Pools: Engage LGBTQ+ professionals through targeted content highlighting career opportunities and inclusive culture.
Amplify your commitment to LGBTQ+ inclusion with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience. Learn more or request a demo.
