What It Is:
A day to raise awareness of digital accessibility and inclusion for people with disabilities.
Relevance to Talent Teams:
Improves the chance of attracting more and better-qualified candidates by emphasizing accessibility and inclusivity.
Content & Advocacy Ideas:
- "Code for Accessibility" Challenge: Organize an internal coding challenge to build accessibility features into existing company products or websites. Feature the winning team in a blog post and video showcase, highlighting the code improvements and the impact on user experience.
- Personal Journey Showcase: Interview several professionals and showcase how their disabilities have been accommodated at your company to make their roles more accessible.
- "What Accessibility Means to Me" Photo Campaign: Launch a company-wide photo campaign where employees share images representing what accessibility means to them, accompanied by short captions expressing their connection to the cause.
- Career Stories: Share career journey stories from employees with disabilities, highlighting their experiences, challenges, and career journey to inspire others.
- "Beyond Compliance: Building a Culture of Inclusion" Thought Leadership Article: Publish a thought leadership piece by your company's CEO, CIO, or Head of DEI discussing how accessibility is integrated into the company's values and culture, going beyond legal compliance to create a genuinely inclusive environment.
- "How Our ERG is Making a Difference" ERG Spotlight Campaign: Feature your disability-focused Employee Resource Group (ERG), highlighting their initiatives, activities, and contributions to raising awareness about accessibility and advocating for inclusive practices.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: EGC builds confidence to attract candidates.
- Reduce Cost Per Acquisition: Authentic employee stories shared organically reach larger audiences, lowering overall costs.
- Accelerate Time to Hire: Transparent stories of how your organization supports its employees accelerate connections with candidates.
- Overcome Candidate Objections: Showcase success stories from individuals with disabilities and what the company does to provide a safe and accommodating environment.
- Expand Passive Candidate Pools: Create digital conversations around inclusion in the workplace for increased reach.
Expand your candidate pools and showcase a commitment to the digital space. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
