May/Labor/Worker’s Day

What It Is:

A global day celebrating workers' rights and the labor movement, commemorating workers' historic struggles and achievements worldwide.

Relevance to Talent Teams:

Demonstrates your company's commitment to workers' rights, fair labor practices, and employee appreciation, attracting candidates who value ethical work environments.

Content & Advocacy Ideas:

• "Workers' Voices" Video Series: Create short videos featuring employees from various departments sharing their career journeys and what their work means to them.
• "A Day in the Life" Job Shadowing: Organize a virtual job shadowing event where employees can learn about different roles within the company.
• "Unsung Heroes" Spotlight: Highlight employees in often-overlooked roles, showcasing their vital contributions to the company.
• Global Workers' Solidarity Campaign: Use social media to share stories of workers from different countries, emphasizing the global nature of the workforce.
• "Future of Work" Blogs: Employees can share thought leadership on how work is evolving and how the company is adapting to support employees.
• "Work-Life Balance Champions" Feature: Showcase employees who exemplify maintaining a healthy work-life balance, sharing their strategies and tips.

How Recruiters Can Use EGC to Impact KPIs:

• Improve Quality of Hire: Attract candidates who value workers' rights and ethical labor practices.
• Reduce Cost Per Acquisition: Leverage employee-generated content to reach socially conscious professionals organically.
• Accelerate Time to Hire: Address concerns about company culture and employee treatment upfront with authentic insights.
• Overcome Candidate Objections: Counter perceptions of poor working conditions with real employee testimonials.
• Expand Passive Candidate Pools: Use targeted content to engage professionals passionate about workers' rights.

Amplify your commitment to workers' rights with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience. Learn more and request a demo.