What It Is:
An annual global event to promote environmental protection and sustainability, with the 2025 theme focusing on "Our Power, Our Planet.”
Relevance to Talent Teams:
Showcases your company's commitment to sustainability and environmental responsibility, attracting candidates who value eco-friendly practices.
Content & Advocacy Ideas:
- "Eco-Heroes" Video Series: Create short videos featuring employees sharing their personal eco-friendly habits and how they contribute to sustainability at work.
- Sustainable Practices Showcase: Highlight company initiatives that reduce waste and promote energy efficiency.
- "Green Challenge" Contest: Organize a friendly competition where teams can suggest and implement sustainable practices, with rewards for the most impactful ideas. Share on socials.
- "Nature Connection" Photo Campaign: Encourage employees to share photos of their favorite natural spots, promoting environmental appreciation.
- Community Cleanup Event: Organize a company-wide community cleanup event, fostering teamwork and environmental responsibility. Film behind-the-scenes footage to share online.
- "Earth Day Pledge" Campaign: Encourage employees to make personal eco-pledges, such as reducing plastic use or increasing recycling, and share their commitments on social media.
- Sustainability ERG Spotlight: Feature initiatives and activities of your company's sustainability-focused Employee Resource Group, showcasing how you support the environment and promote awareness.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value sustainability and environmental responsibility.
- Reduce Cost Per Acquisition: Leverage EGC to showcase eco-friendly practices organically.
- Accelerate Time to Hire: Address environmental concerns upfront with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of environmental neglect with stories of sustainable initiatives.
- Expand Passive Candidate Pools: Engage professionals passionate about sustainability through targeted content.
Amplify your company's commitment to sustainability with authentic employee stories. The Martec’s Campaign Accelerator ensures these narratives reach the right audience effectively. Discover more and request a demo.
