What It Is:
An annual fundraising event where people wear festive jumpers to raise money for charity, primarily organized by Save the Children in the UK.
Relevance to Talent Teams:
This annual day can demonstrate your company's commitment to a fun and charitable work culture, provide insight into the vibrant office environment, and foster team engagement.
Content & Advocacy Ideas:
- "Jolliest Jumpers" Video/Photo Series: Create videos or image collages featuring employees showcasing their most creative or humorous Christmas jumpers.
- Virtual Christmas Jumper Contest: Host a company-wide contest for the "ugliest" or most creative jumper, with prizes for winners.
- "Behind the Sweater" Blog Posts: Invite employees to write about the story behind their favorite Christmas jumper or why they love participating in Christmas Jumper Day.
- Charity Fundraising Campaign: Organize a company-wide fundraising effort for Save the Children, encouraging donations alongside jumper-wearing.
- Social Media Challenge: Launch a social media challenge where employees share photos of themselves in their jumpers using a company hashtag.
- "Holiday Cheer" Office Tour: Offer a virtual tour of your decorated office, highlighting how employees get into the holiday spirit.
- "Sweater Decorating Station": Set up a virtual or in-office station where employees can decorate their jumpers with festive accessories.
- "Giving Back" Blogs: Featuring employees discussing the importance of charitable giving during the holiday season and how they’ve been supported to volunteer throughout the year.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Showcasing authentic employee experiences will attract candidates who value a fun and charitable work environment.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach potential candidates interested in vibrant office cultures organically.
- Accelerate Time to Hire: Address concerns about company culture upfront with real employee insights into holiday celebrations.
- Overcome Candidate Objections: Counter perceptions of a dull work environment with stories of festive team activities.
- Expand Passive Candidate Pools: Engage professionals through targeted content highlighting the company's fun and charitable initiatives.
Celebrate the joy of Christmas Jumper Day with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
