What It Is:
A month-long celebration (from September 15 to October 15) to recognize the contributions and influence of Hispanic Americans to the history, culture, and achievements of the United States.
Relevance to Talent Teams:
A time to celebrate Hispanic employees' contributions, educate the broader workforce, and showcase your company's commitment to inclusion while also attracting diverse talent and aligning with Hispanic Heritage Month's values of recognition and cultural pride.
Content & Advocacy Ideas:
- "My Heritage, My Strength" Series: Create short videos featuring Hispanic employees sharing how their cultural background has shaped their career journey and contributions to the company.
- "Familismo at Work" Campaign: Highlight how Hispanic employees use the cultural value of strong family ties to build collaborative teams and supportive work relationships.
- "Lessons from Abuelos" Wisdom Series: Share short posts or videos of Hispanic employees recounting valuable career or life lessons learned from their grandparents, connecting cultural heritage to professional growth.
- Hispanic ERG Initiatives Spotlight: Highlight the activities and impact of your company's Hispanic Employee Resource Group, showcasing how it fosters inclusion and supports employees.
- "Mi Cultura, Mi Innovación" (My Culture, My Innovation): Invite Hispanic employees to write about how their cultural background inspires their approach to problem-solving and innovation in their roles.
- "Bilingual Innovation" Spotlight: Showcase projects where Hispanic employees' language skills and cultural insights have driven innovation or improved customer experiences.
- Hispanic Leadership Highlight: Hispanic leaders in your company share their career paths and how they've leveraged their cultural background for success.
- "Proud of My Roots" Campaign: Encourage Hispanic employees to share photos representing their heritage, with brief stories about the significance.
- "Cultural Bridge-Builders" Series: Feature stories of Hispanic employees who have helped the company better connect with Hispanic markets or communities.
- Hispanic Mentorship Program: Pair Hispanic employees with their colleagues to foster professional development and cultural understanding.
- Digital Cookbook: Employees share traditional recipes for a company-wide cookbook, fostering cultural exchange.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Showcase commitment and grow talent who value what a company can do for their team.
- Reduce Cost Per Acquisition: Connect with candidates who understand what it means to be inclusive and promote these values through recruitment and organic campaigns to reduce marketing costs.
- Accelerate Time to Hire: Build trust with these open tactics, opening the door for potential partnerships and shortening hiring time.
- Overcome Candidate Objections: Make prospective employees comfortable by showing the company's mission and values supporting equality.
- Expand Passive Candidate Pools: Brand and cultural awareness will help a company by supporting the business.
Create an inclusive community and showcase efforts. The Martec’s Campaign Accelerator enables you to reach the right candidate. Schedule a demo with us today.
