What It Is:
A holiday commemorating the emancipation of enslaved African Americans in the United States.
Relevance to Talent Teams:
Reinforces your company's commitment to DEI and recognizes the significance of Black history, attracting talent valuing diversity and inclusion.
Content & Advocacy Ideas:
- Video Series: Create short videos featuring Black employees sharing their family histories, personal experiences, and reflections.
- "Black Excellence in Our Company" Spotlight: Highlight the achievements and career journeys of Black employees across various departments and levels.
- Leadership Video/Blog Series: Executive leaders share their DEI commitments and action plans for supporting Black employees.
- Juneteenth ERG Showcase: Feature initiatives and events organized by your Black Employee Resource Group, showcasing their impact on company culture and community outreach.
- "Lessons from History" Blog Series: Thought leadership articles by Black employees on different aspects of Black history and its relevance today.
- Virtual Juneteenth Celebration: Host an online event featuring Black artists, speakers, and performers, celebrating African American culture and achievements.
- "Allyship in Action" Workshop: Conduct interactive sessions on how employees can be effective allies, led by DEI experts or experienced Black employees.
- Community Impact Day: Organize a company-wide volunteer event supporting Black-owned businesses or community organizations, encouraging in-person and virtual participation.
- "Path to Leadership" Mentorship Program: Highlight Black employees who are part of your mentorship program to encourage other diverse employees to apply to the program.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Connect with a diverse candidate pool.
- Reduce Cost Per Acquisition: Organically showcase company ideals through community involvement.
- Accelerate Time to Hire: Showcase commitment to the Black community and promote trust and openness with potential candidates.
- Overcome Candidate Objections: Honest content addressing commitments allays fears and negativity.
- Expand Passive Candidate Pools: Targeted authentic messaging will attract candidates to your open positions.
Educate employees, celebrate Black culture and achievements, and demonstrate your company's commitment to racial equity and inclusion. Use The Martec's Advocate Engagement Hub to collect and amplify these authentic stories, creating impactful content that resonates with current and potential employees Request a demo today.
