What It Is:
A national holiday in the Netherlands celebrating the birthday of King Willem-Alexander, marked by vibrant street parties, flea markets, and a sea of orange-clad revelers.
Relevance to Talent Teams:
Showcases your company's appreciation for cultural diversity and ability to celebrate regional events in a global context.
Content & Advocacy Ideas:
- "Orange Madness" Video Series: Feature employees from different countries sharing how they celebrate King's Day or similar cultural festivals in their home countries.
- "Vrijmarkt" Inspired Skill Exchange: Organize a company-wide virtual event where employees can "sell" or exchange skills, mirroring the traditional flea markets.
- "Global Royal Traditions" Blog Posts: Invite employees to write about royal or national celebrations from their own cultures.
- King's Day-Inspired Team Building: Host fun online games inspired by Dutch traditions like "spijkerpoepen" or "koekhappen".
- "Orange Innovation" Spotlight: Highlight innovative projects or ideas within the company, tying into the orange theme of King's Day.
- Cultural Diversity Panel Discussion: Organize a virtual panel featuring employees from different backgrounds discussing the importance of cultural celebrations in the workplace.
- "Unity in Diversity" Social Media Campaign: Encourage employees to share photos of themselves wearing orange and explaining what cultural diversity means to them.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value cultural diversity and inclusive work environments.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach diverse talent pools organically.
- Accelerate Time to Hire: Address concerns about cultural inclusivity with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of cultural insensitivity with stories of diverse celebrations.
- Expand Passive Candidate Pools: Engage professionals interested in globally-minded companies through targeted content.
Celebrate cultural diversity with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
