What It Is:
A US federal holiday for honoring and mourning the military personnel who have died in the performance of their military duties for the United States.
Relevance to Talent Teams:
Show appreciation for veterans and the military community, attract candidates who value patriotism, service, and sacrifice, and align your employer branding with values of respect and remembrance.
Content & Advocacy Ideas:
- "Voices of Service" Video Series: Create short videos featuring veteran employees sharing their military experiences and how their skills translate to their current roles.
- "From Military to Corporate" Career Path Spotlights: Highlight the career journeys of veterans who have successfully transitioned to corporate roles, emphasizing how the company supports this transition.
- Virtual Memorial Day Ceremony: Host an online event featuring speeches from veteran employees, moments of silence, and educational segments about the meaning of Memorial Day.
- "Operation: Give Back" Volunteer Initiative: Organize a company-wide volunteer event supporting veteran-focused charities, encouraging both veteran and non-veteran employees to participate.
- Military Family Support ERG Showcase: Highlight the activities and initiatives of your company's Military/Veteran Employee Resource Group, showcasing how it supports both veteran employees and military families.
- "Lessons in Leadership" Webinar Series: Invite veteran employees to share leadership lessons learned from their military service, applicable to the corporate world.
- Memorial Day Social Media Takeover: Allow veteran employees to take over the company's social media accounts for the day, sharing their perspectives and experiences.
- "Thank You for Your Service" Recognition Campaign: Encourage employees to submit photos and stories of family members who have served, creating a digital mosaic to honor their service.
- Skill Translation Workshop: Host a workshop led by veteran employees to help recruiters and hiring managers understand how military skills translate to corporate roles.
- Veteran Mentorship Program Launch: Use Memorial Day to kick off a mentorship program pairing veteran employees with non-veteran colleagues, fostering understanding and career development.
These ideas aim to honor veterans, educate employees, and showcase your company's commitment to supporting the military community, while also attracting veteran talent and aligning with the values of service and sacrifice.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract a veteran candidate pool.
- Reduce Cost Per Acquisition: EGC outreach and partnerships allow for organic content generation, limiting costs to acquire personnel.
- Accelerate Time to Hire: Transparent content demonstrates the work environment and reduces time to hire.
- Overcome Candidate Objections: Authentic success stories counter perceptions of workplace limitations.
- Expand Passive Candidate Pools: Show you value experience and have supportive programs for candidates who have served.
With respect and care, highlight employees who are veterans and attract talent. The Martec’s Authentic Intelligence Engine can help craft the right message to gain candidates' trust. Learn more here.
