What It Is:
An annual campaign to promote the employment of people with disabilities and celebrate their contributions to the workforce.
Relevance to Talent Teams:
Celebrate the achievements of employees with disabilities, educate the workforce, and showcase your company's commitment to disability inclusion while also attracting diverse talent and aligning with National Disability Employment Awareness Month values.
Content & Advocacy Ideas:
- "Day in the Life" Series: Create short videos featuring employees with disabilities showcasing their typical workday, highlighting workplace accommodations and how they contribute to the company's success.
- "Career Journey" Spotlight: Feature success stories of employees with disabilities who have advanced in their careers within the company, emphasizing how an inclusive environment contributed to their growth.
- Assistive Technology Showcase: Highlight innovative assistive technologies used by employees and demonstrate how these tools enhance productivity and accessibility.
- "Disability Inclusion Champions" Series: Profile employees and leaders who have significantly contributed to creating a more inclusive workplace for people with disabilities.
- Virtual Accessibility Tour: Produce a video showcasing your office's accessibility features, narrated by employees with disabilities who benefit from these accommodations.
- "Skills and Strengths" Campaign: Highlight the unique skills and perspectives that employees with disabilities bring to their roles, focusing on abilities rather than limitations.
- Employee Resource Group (ERG) Showcase: Feature initiatives and activities of your company's Disability-focused ERG, showcasing how it fosters inclusion and supports employees.
- "Reasonable Accommodations in Action" Series: Share examples of successful workplace accommodations and explain how they benefit both the employee and the company.
- Mentorship Program Highlight: Showcase a mentorship initiative pairing employees with disabilities with senior leaders to foster professional development and support.
- "Inclusive Innovation" Campaign: Demonstrate how diverse perspectives from employees with disabilities drive innovation in your company's products or services.
- "Breaking Barriers" Blog Series: Invite employees with disabilities to write about overcoming challenges in their careers and how the company supported them.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Draw better talent.
- Reduce Cost Per Acquisition: Use organic marketing in the community to promote outreach.
- Accelerate Time to Hire: Transparency in the hiring process for those with disabilities makes it easier and quicker.
- Overcome Candidate Objections: By creating a safe and respectful environment, alleviate concerns.
- Expand Passive Candidate Pools: Create content that resonates with individuals that the company values.
Use The Martec's Authentic Intelligence Engine to find what to say, who to feature, and how to create a better campaign. Learn more today.
