What It Is:
Commemorates the anniversary of the Americans with Disabilities Act (ADA) of 1990, celebrating the increased independence and rights of people with disabilities.
Relevance to Talent Teams:
Opportunity to showcase commitment to inclusivity, highlight workplace accessibility, and attract talent who value equal opportunity and respect for all abilities.
Content & Advocacy Ideas:
- Virtual Accessibility Tour: Produce a video showcasing your office's accessibility features, narrated by employees with disabilities who benefit from these accommodations.
- "Accessibility Champions" Spotlight: Highlight employees who have contributed to making the workplace more accessible, sharing their initiatives and impact.
- "Inclusion in Action" Anecdotes: Brief stories from employees about moments when they felt included and valued despite their disability.
- Video Series: Featuring employees with disabilities sharing how workplace accessibility and accommodations have enhanced their independence and career growth.
- Blog Posts: Invite employees to write about how they feel supported in their lives and careers inside and outside the workplace.
- "Skills Showcase" Campaign: Feature employees with disabilities demonstrating their unique skills and contributions to the company, emphasizing abilities rather than limitations.
- Leadership Thought Leadership: Share statements from company leaders about their commitment to disability inclusion and how it drives innovation and success.
- "Day in the Life" Videos: Employees with disabilities to share their daily work experiences and achievements.
- Inclusive Innovation Showcase: Highlight projects or products developed by teams that include employees with disabilities, demonstrating how diverse perspectives drive innovation.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: By promoting equal opportunity, attract top talent, regardless of disability.
- Reduce Cost Per Acquisition: Create EGC that organically attracts a broad spectrum of candidates, without relying solely on paid ads.
- Accelerate Time to Hire: Earn trust through transparency that demonstrates a desire for equality in the workplace.
- Overcome Candidate Objections: Transparency in diversity promotion can alleviate concerns in a prospective employee.
- Expand Passive Candidate Pools: Authentically reach a broad audience by creating an open dialog regarding disabilities in the workforce.
Celebrate disability independence, educate employees, and showcase your company's commitment to inclusivity, while also attracting diverse talent and aligning with the values of equal opportunity and respect for all abilities. Use The Martec's Authentic Intelligence Engine to showcase your brand in a meaningful way. Reach out to us today.
