What It Is:
A day to encourage employers to hire veterans, recognizing their skills, experience, and dedication.
Relevance to Talent Teams:
Opportunity to showcase commitment to supporting veterans, attract talent with valuable military experience, and align with values of service and community.
Content & Advocacy Ideas:
- "Veteran Voices" Video Series: Create short videos featuring veteran employees sharing their transition experiences and current roles at the company.
- Skills Translation Showcase: Highlight how veterans' military skills have translated to success in specific civilian roles through employee stories.
- "Day in the Life" Social Media Takeover: Let veteran employees take over company social media accounts to share their daily work experiences.
- Leadership Spotlight: Feature veteran employees in leadership positions discussing how their military experience informs their management style.
- Veteran Mentorship Program Launch: Announce a new mentorship initiative pairing veteran employees with new veteran hires, sharing testimonials from both mentors and mentees.
- "From Service to Success" Blog Series: Publish a series of blog posts written by veteran employees about their career journeys post-military service.
- Virtual Job Fair: Host an online event where veteran employees can interact with potential veteran candidates, sharing insights about the company culture and opportunities.
- "Thank a Veteran" Campaign: Encourage employees to submit messages of appreciation for their veteran colleagues, to be shared internally and on social media.
- Veteran ERG Showcase: Highlight the activities and impact of your company's Veteran Employee Resource Group through member stories and achievements.
- Military Spouse Support Initiative: Feature content about how the company supports not just veterans, but also military spouses, showcasing specific employee experiences.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Recognize military service in the company and recruit qualified veterans.
- Reduce Cost Per Acquisition: Engage veterans through targeted recruiting, cutting down on advertisement costs.
- Accelerate Time to Hire: Communicate trust to prospective candidates by honoring current company veterans.
- Overcome Candidate Objections: Support employees who are veterans, share resources, and provide positive feedback to create a safe and welcoming environment.
- Expand Passive Candidate Pools: Increase candidate pools with genuine outreach and storytelling.
Leverage employee-generated content to authentically showcase your company's commitment to hiring and supporting veterans, while also appealing to potential veteran candidates with The Martec’s Campaign Accelerator. Start today.
