What It Is:
A week-long celebration to raise awareness about inclusion in the workplace, promote inclusive practices, and recognize the value of diverse teams.
Relevance to Talent Teams:
Highlights your company’s commitment to fostering an inclusive culture where employees feel valued and supported regardless of their backgrounds.
Content & Advocacy Ideas:
- "Inclusion in Action" Video Series: This series will feature employees sharing personal stories about how the company’s inclusive culture has positively impacted their careers and well-being.
- Leadership Inclusion Insights: Share messages from leaders discussing their commitment to promoting inclusion and their steps to create a supportive environment.
- "Daily Acts of Inclusion" Blog Posts: Invite employees to write about small, everyday actions that foster inclusion in the workplace.
- Inclusive ERG Spotlight: Highlight Employee Resource Groups (ERGs) that support underrepresented groups and promote inclusivity.
- Virtual Inclusion Workshop: To educate employees on fostering an inclusive culture, host a session on unconscious bias, allyship, or inclusive leadership.
- "Breaking Barriers" Videos: Featuring employees from diverse backgrounds discussing challenges and how they feel supported at work.
- "Cultural Connections" Social Media Campaign: Share posts highlighting your workforce's diverse cultures, traditions, and backgrounds.
- Inclusive Hiring Practices Showcase: Highlight how your recruitment processes are designed to attract and support diverse candidates.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value diversity and inclusion by showcasing authentic employee stories about inclusivity.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach diverse talent pools organically.
- Accelerate Time to Hire: Address concerns about workplace inclusivity upfront with real employee insights.
- Overcome Candidate Objections: Counter perceptions of exclusivity with testimonials highlighting a culture of support and belonging.
- Expand Passive Candidate Pools: Engage professionals passionate about diversity and inclusion through targeted content.
Celebrate inclusion with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
