What It Is:
A day to recognize and celebrate the contributions of interns to the workforce.
Relevance to Talent Teams:
Opportunity to promote internship programs, attract early career talent, and showcase company culture.
Content & Advocacy Ideas:
- "Day in the Life" Videos: Have current interns create videos showcasing their typical workday, highlighting exciting projects and team interactions.
- "From Intern to Full-Time" Success Stories: Feature employees who started as interns and have grown into full-time roles, sharing their career progression.
- “Why I love Working Here” Stories: Videos and blogs explaining why being part of your company's intern/graduate program is so great and how it aligns with their career aspirations. These are great for recruiters to use!
- Intern Project Showcase: Highlight innovative projects or initiatives led by interns, demonstrating their tangible contributions to the company.
- "Lessons Learned" Blog Posts: Encourage interns to write about key skills they've developed and insights gained during their internship.
- Mentor-Mentee Spotlight: Showcase successful mentor-intern partnerships, emphasizing the value of guidance and support.
- "Intern Innovation Challenge": Share results of a company-wide challenge where interns propose solutions to real business problems.
- "Thank an Intern" Campaign: Encourage full-time employees to share appreciation messages for interns' contributions.
- Virtual Intern Fair: Host an online event where current interns can interact with potential candidates and share their experiences firsthand.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Showcase value in prospective candidates, with interns ready to contribute from day one.
- Reduce Cost Per Acquisition: Share internship openings to reach candidates through organic marketing.
- Accelerate Time to Hire: Show support of interns to promote trust and respect.
- Overcome Candidate Objections: Provide mentorship opportunities to show that there are resources at hand.
- Expand Passive Candidate Pools: Create an inclusive, open program for college students to promote a great company culture.
Showcase your company's internship program. Use The Martec's Advocate Engagement Hub to collect stories. Request a demo today.
