What It Is:
A day to recognize and appreciate nurses' contributions to healthcare.
Relevance to Talent Teams:
Attracts prospective hires by valuing nurses and highlighting a caring and thoughtful work environment.
Content & Advocacy Ideas:
- "A Day in the Life" Video Series: Create a video series following nurses through their shifts (where appropriate), showcasing their diverse responsibilities, skills, and the challenges they overcome.
- Leadership Gratitude Messages: Capture short video messages from hospital or healthcare system executives expressing their appreciation for nurses and highlighting the importance of their contributions.
- "Tech Innovations in Nursing": Feature nurses discussing innovative technologies they use to improve patient care, streamline workflows, and enhance safety.
- "From Student to Seasoned Pro" Mentorship Showcase: Capture stories and insights of mentorship between younger nurses and seasoned employees to show where they’ve been, where they are, and where they are going.
- "The Heart of Healthcare" Photo Campaign: Capture candid moments of nurses providing compassionate care, then share these images on social media with quotes from nurses or appreciation messages from the team.
- Video Montage: Create a compilation of video messages from patients, staff, and community members expressing gratitude for nurses' dedication.
- Why I Love Being a Nurse: Share stories and quotes from nurses on why they got into healthcare and enjoy working at your company.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Demonstrating the value the organization places on its nurses will attract more qualified candidates.
- Reduce Cost Per Acquisition: Showcase genuine staff appreciation and attract high-quality applicants organically.
- Accelerate Time to Hire: Highlighting a supportive environment quickly connects with candidates.
- Overcome Candidate Objections: Testimonials are compelling for recruitment as they address any potential issues head-on.
- Expand Passive Candidate Pools: EGC about how your company celebrates nursing achievements broadens the pool organically.
Use The Martec's Authentic Intelligence Engine to craft a narrative showcasing gratitude toward hard-working nurses. Learn more now.
