What It Is:
A day celebrating careers in science, technology, engineering, arts, and mathematics (STEAM) while encouraging students and professionals to pursue these fields.
Relevance to Talent Teams:
Highlights your company’s commitment to innovation and attracts top STEM/STEAM talent by showcasing career opportunities.
Content & Advocacy Ideas:
- "Day in the Life" Series: Create videos featuring STEAM employees showcasing their typical workday, highlighting interesting projects and problem-solving techniques.
- "STEAM Career Journey" Blog: Have employees write about their career paths, challenges overcome, and lessons learned in STEM/STEAM fields.
- Technical Insights Articles: Employees present their latest STEM/STEAM projects in deeply technical articles to appeal to similar talent.
- "STEAM Mentors" Spotlight: Feature experienced employees who excel at mentoring junior staff or students, highlighting the company's commitment to developing future talent.
- "Women in STEAM" Series: Feature female STEM/STEAM professionals who will discuss their experiences and offer advice to aspiring professionals.
- "STEAM Skills of the Future": Have employees share insights on emerging skills and technologies they believe will be crucial in the coming years.
- "STEM/STEAM Mythbusters" Campaign: Create engaging content debunking common misconceptions about STEM/STEAM careers, addressing diversity and inclusion issues.
- "STEM/STEAM Impact" Stories: Showcase how your employees' work in STEM/STEAM fields makes a real-world difference, connecting their roles to broader societal impacts.
- "From Classroom to Career" Series: Feature recent graduates currently working at your company and discuss how their education prepared them for their current roles.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract top-tier talent by showcasing innovative projects and career growth opportunities.
- Reduce Cost Per Acquisition: Use employee-generated content to reach STEM/STEAM professionals organically.
- Accelerate Time to Hire: Build excitement among candidates by highlighting cutting-edge work at your company.
- Overcome Candidate Objections: Address concerns about diversity in STEM/STEAM through authentic storytelling.
- Expand Passive Candidate Pools: Engage untapped talent pools through targeted advocacy campaigns.
Inspire the next generation of innovators. The Martec’s tools help you effortlessly collect and amplify stories from your STEM/STEAM teams. Request a Demo.
