What It Is:
A week-long celebration of volunteers and their impact on their communities.
Relevance to Talent Teams:
Showcases your company's commitment to social responsibility and employee volunteerism, attracting candidates who value community involvement.
Content & Advocacy Ideas:
- "Volunteer Impact" Series: Create short videos featuring employees sharing their volunteer experiences, highlighting the impact of their work and what they've learned.
- Leadership Volunteer Articles: Encourage senior leaders to participate in a volunteer activity and share their experiences, encouraging broader participation across the company.
- "Why I Volunteer" Blog Posts: Have employees write about their motivations for volunteering and what they gain from the experience, showcasing personal growth and fulfillment.
- Volunteer Opportunity Fair: Host an internal volunteer fair, connecting employees with local non-profits and causes. Capture behind-the-scenes content or follow up with employees to share their stories post-event.
- Mentorship Program Spotlight: Highlight volunteer mentorship programs within your company through employee stories and testimonials, emphasizing leadership development and community engagement.
- "Volunteer of the Year" Awards: Recognize outstanding employee volunteers with awards or special recognition, sharing their stories and achievements.
- Social Media Shoutouts: Use company social media channels to publicly acknowledge and thank volunteers, sharing photos, videos, or storytelling to show the impact of their efforts.
- "Lessons Learned" Series: Employees share insights and lessons from their volunteer experiences, highlighting personal and professional growth.
- Volunteer Appreciation Campaign: Launch a campaign featuring "Thank You" messages from different departments, showcasing how volunteers are valued across the organization.
- "Volunteering in Action" Photo Contest: Encourage employees to share photos of themselves volunteering, creating a visual showcase of community engagement.
- Thought Leadership Article: Publish an article by your leadership discussing why volunteering is a core part of building company culture and how it promotes employee engagement and social responsibility.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who prioritize social responsibility and volunteering.
- Reduce Cost Per Acquisition: Amplify the company's good work via EGC outreach.
- Accelerate Time to Hire: Showcase the company's dedication to giving back in recruitment marketing materials.
- Overcome Candidate Objections: Share how the company supports volunteering through compelling volunteer stories.
- Expand Passive Candidate Pools: Through authentic stories of community engagement, gain organic reach within volunteer groups and community organizations.
Highlight your company's commitment to volunteering. The Martec's Advocate Engagement Hub makes gathering content around volunteering efforts easy. Request a demo.
