What It Is:
Australia’s largest annual celebration of volunteering highlights the volunteers' important role in fostering community engagement, connection, and belonging.
Relevance to Talent Teams:
Showcasing volunteering initiatives, pro-bono projects, and flexible work arrangements demonstrates your company’s commitment to social responsibility and attracts talent who value giving back to society.
Content & Advocacy Ideas:
- "Volunteers in Action" Video Series: This series will feature employees sharing their experiences volunteering and how the company supports their efforts through paid time off or flexible schedules.
- Pro-Bono Project Spotlight: Highlight impactful pro-bono projects led by employees that benefit local charities or nonprofit organizations.
- "Day in the Life of a Volunteer" Blogs/Videos: Invite employees to write about their volunteering experiences, showcasing how they balance work and giving back.
- Virtual Volunteering Fair: Host an online event connecting employees with local charities and organizations offering volunteer opportunities.
- Leadership Advocacy Campaign: Share messages from company leaders discussing the importance of volunteering and their involvement in community initiatives.
- Team Volunteering Challenges: Organize department-wide challenges, such as litter-picking or food bank drives, with prizes for participation.
- Social Media Campaign: Share photos and stories of employees volunteering during National Volunteer Week using hashtags like #NVW2025 and #ConnectingCommunities.
- Volunteer Recognition Awards: Celebrate employees who have made significant contributions through volunteering with awards or public acknowledgment.
- Community Impact Metrics Showcase: Create an infographic illustrating the collective impact of employee volunteer efforts (e.g., hours volunteered, funds raised, lives impacted).
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract socially conscious candidates by showcasing a workplace that values community engagement.
- Reduce Cost Per Acquisition: Leverage employee-generated content about volunteer programs to reach purpose-driven professionals organically.
- Accelerate Time to Hire: Address concerns about corporate social responsibility upfront with authentic employee insights into volunteering initiatives.
- Overcome Candidate Objections: Counter perceptions of limited social impact with stories of employee-led volunteer projects and flexible policies for community involvement.
- Expand Passive Candidate Pools: Engage professionals passionate about giving back through targeted content highlighting your company’s volunteer opportunities.
Celebrate the power of volunteering with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
