What It Is:
A day celebrating the traditional Welsh dish of melted cheese sauce served over toasted bread, highlighting Welsh culinary heritage.
Relevance to Talent Teams:
Showcases your company's appreciation for diverse cultural traditions and ability to celebrate regional events in a global context.
Content & Advocacy Ideas:
- Welsh Language Blogs and Videos: Share employee stories, about team culture, their daily lives, technical insights, or key projects in Welsh.
- Virtual Welsh Cooking Class: Host an online session teaching employees how to make authentic Welsh rarebit.
- "Global Comfort Foods" Blog Posts: Invite employees to write about comfort foods from their cultures, drawing parallels with Welsh rarebit.
- Welsh-Inspired Team Building: Organize a virtual cheese tasting event, featuring Welsh cheeses and other global varieties.
- "Cultural Fusion" Recipe Contest: Encourage employees to create and share recipes that blend Welsh rarebit with flavors from their own cultures.
- "Cheese Champions" Spotlight: Highlight employees who bring people together, metaphorically "melting" cultural barriers like cheese.
- "Diversity Platter" Social Media Campaign: Ask employees to share photos of diverse dishes from their cultures, creating a virtual buffet of inclusion.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value cultural diversity and inclusive work environments.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach diverse talent pools organically.
- Accelerate Time to Hire: Address concerns about cultural inclusivity with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of cultural insensitivity with stories of diverse celebrations.
- Expand Passive Candidate Pools: Engage professionals interested in globally-minded companies through targeted content.
Celebrate cultural diversity with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.