What It Is:
A day promoting the benefits of remote work and flexible work arrangements.
Relevance to Talent Teams:
Opportunity to showcase the benefits of remote work, highlight your company's commitment to flexibility, and provide valuable insights for both current and potential employees.
Content & Advocacy Ideas:
- Thought Leadership Article: Have a senior leader write about the company's vision for flexible work arrangements and how it aligns with broader industry trends.
- Blog Series: Have employees share their favorite apps, software, or gadgets that enhance their remote work experience.
- "Home Office Showcase" Contest: Encourage employees to submit photos or videos of their home office setups, with prizes for the most creative or ergonomic spaces, share on social channels with details on WFH policies.
- Remote Work Resource Hub: Create a centralized digital platform showcasing all remote work policies, best practices, and EGC, making it easy for current and prospective employees to access information.
- Day in The Life Content: Share videos and blogs of employee's daily lives, taking advantage of your work from home policies in a fun and engaging way.
- Remote Work ERG Spotlight: Showcase initiatives and events organized by employee resource groups that support remote workers and promote inclusive virtual environments.
- Virtual Coffee Breaks: Organize informal online gatherings where remote workers can connect and share tips for staying motivated and productive while working from home, share as video snippets, quotes or blogs online.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract talent interested in remote work.
- Reduce Cost Per Acquisition: Use digital messaging and authentic testimonials to reach broad groups without heavy ad spend.
- Accelerate Time to Hire: Showcase remote work and highlight the benefits that create an accelerated connection to candidates.
- Overcome Candidate Objections: Open transparency through remote staff mitigates fears from potential candidates.
- Expand Passive Candidate Pools: Using targeted campaigns, tap into remote groups with engaging and thoughtful messaging.
Use The Martec's Advocate Engagement Hub to collect and amplify these authentic stories, creating impactful content that resonates with your audience. Learn more now.
