Purple Heart Day

What It Is:

A day to honor and remember the sacrifices of U.S. military service members who have been wounded or killed in action.

Relevance to Talent Teams:

Showcases respect for veterans, promotes values of service and sacrifice, and attracts candidates who appreciate companies supporting the military community.

Content & Advocacy Ideas:

• Video Series: Create short videos featuring veterans and Purple Heart recipients in your company, sharing their experiences and how the organization supports them.
• Purple Heart Mentorship Program Highlight: Showcase a mentorship initiative pairing Purple Heart recipients with other employees to foster professional development and support.
• "From Service to Success" Blog Posts: Publish articles written by veterans and Purple Heart recipients about their journey from military service to their current roles.
• Charity Challenge: Organize a company-wide fundraising event for veteran-focused charities, with teams competing to raise the most funds.
• Community Service Spotlight: Highlight volunteer work done by veterans and Purple Heart recipients within the company, showcasing their continued commitment to service.

How Recruiters Can Use EGC to Impact KPIs:

• Improve Quality of Hire: Attract veteran candidates who value a supportive and appreciative workplace.
• Reduce Cost Per Acquisition: Leverage EGC to reach and engage with veteran talent pools organically.
• Accelerate Time to Hire: Build trust quickly by demonstrating genuine respect for veterans.
• Overcome Candidate Objections: Alleviate concerns about the transition to civilian life through authentic support stories.
• Expand Passive Candidate Pools: Create meaningful connections with veteran communities.

Demonstrate respect for service members by gathering content quickly, and let The Martec's Advocate Engagement Hub help gather stories. Request a Demo to see how we can help you showcase your supportive environment.