What It Is:
A national day of action dedicated to inspiring meaningful conversations and checking in on those who may be struggling with life’s challenges, promoting community cohesiveness and mental health awareness.
Relevance to Talent Teams:
Demonstrates your company’s commitment to fostering a mentally healthy workplace, supporting employees’ well-being, and reducing stigma around mental health.
Content & Advocacy Ideas:
- "Conversations That Matter" Video Series: Feature employees sharing personal stories about how meaningful conversations at work have helped them during tough times.
- Leadership Mental Health Advocacy: Share messages from leaders discussing why they value mental health and how they foster a supportive culture.
- Behind-the-Scenes of R U OK? Initiatives: Showcase how the company celebrates R U OK? Day, including workshops, events, and team discussions.
- "Day in the Life of a Supportive Colleague" Blog Posts: Invite employees to write about how they’ve supported coworkers or been supported themselves in the workplace.
- Mental Health ERG Spotlight: Highlight the activities and impact of your company’s Employee Resource Group focused on mental health awareness and advocacy.
- Virtual Mental Health Workshop: Host sessions teaching employees how to recognize signs of mental distress and start meaningful conversations.
- Social Media Campaign – "Ask R U OK?": Share posts featuring employees wearing yellow and sharing their experiences with asking or answering "Are you OK?".
- Employee Assistance Program (EAP) Awareness Campaign: Create an infographic or video highlighting the mental health resources available to employees, including counseling and support services.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value a workplace prioritizing mental health and employee well-being.
- Reduce Cost Per Acquisition: Leverage authentic stories from employees to reach professionals who value supportive work environments organically.
- Accelerate Time to Hire: Address concerns about workplace stress upfront with real insights into the company’s mental health initiatives.
- Overcome Candidate Objections: Counter perceptions of high-stress environments with testimonials highlighting proactive mental health support.
- Expand Passive Candidate Pools: Engage professionals passionate about mental health through targeted content showcasing your workplace culture.
Foster meaningful connections and showcase your commitment to employee well-being with authentic stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
