What It Is:
A day to commemorate those who died or suffered in all wars and armed conflicts, marked by a minute's silence at 11am.
Relevance to Talent Teams:
This demonstrates your company's respect for veterans and commitment to honoring their sacrifices while fostering a culture of remembrance and gratitude.
Content & Advocacy Ideas:
- "Veteran Voices" Video Series: Feature veteran employees sharing their transition to civilian work and how their military skills benefit their current roles.
- "Voices of Remembrance" Video Series: Feature employees sharing personal stories of family members who served.
- Virtual Remembrance Ceremony: Host an online event with a minute's silence at 11am, followed by readings of the Ode of Remembrance.
- "Poppy Wall" Digital Campaign: Create a virtual wall where employees can add digital poppies with personal messages of remembrance.
- Veteran Employee Spotlight: Highlight the experiences and contributions of veteran employees in your organization.
- "History Remembered" Blog Posts: Invite employees to write about the significance of Remembrance Day and its impact on their families.
- Remembrance Day Volunteering Initiative: Organize opportunities for employees to volunteer at local veterans' organizations.
- "Lest We Forget" Social Media Campaign: Share posts featuring historical facts and employee reflections on the importance of remembrance.
- Virtual Tour of War Memorials: Arrange a guided online tour of significant Australian war memorials for employees.
- Leadership Panel Discussion: Organize a virtual panel with veteran leaders discussing how military values align with company values.
- Veteran Support Resources Guide: Create an infographic highlighting initiatives and activities of your company's veteran-focused Employee Resource Group, showcasing how you support their transition to civilian roles.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value corporate social responsibility and respect for national heritage.
- Reduce Cost Per Acquisition: Leverage employee-generated content about Remembrance Day to reach potential candidates organically.
- Accelerate Time to Hire: Address concerns about company values with authentic employee insights into how the organization honors important national days.
- Overcome Candidate Objections: Counter perceptions of corporate insensitivity with stories of meaningful employee participation in Remembrance Day activities.
- Expand Passive Candidate Pools: Engage professionals through targeted content showcasing your company's commitment to national remembrance.
Honour the fallen and showcase your company's respect for veterans with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
