What It Is:
A national holiday in Scotland celebrating the country's patron saint, marked by traditional festivities, food, and cultural events.
Relevance to Talent Teams:
Demonstrates your company's appreciation for cultural diversity and ability to celebrate regional events in a global context.
Content & Advocacy Ideas:
- "Scottish Heritage" Video Series: Feature employees sharing their Scottish roots or experiences with Scottish culture.
- Virtual Ceilidh Workshop: Host an online session teaching traditional Scottish dances and music.
- "Global Patron Saints" Blog Posts: Invite employees to write about patron saints or cultural celebrations from their backgrounds.
- Scottish-Inspired Recipe Exchange: Encourage employees to share and try traditional Scottish dishes like haggis, Cullen Skink, or cranachan.
- "Tartan Day" Social Media Campaign: Use a company hashtag to ask employees to wear tartan or share photos of Scottish-inspired outfits.
- Cross-Cultural Trivia Challenge: Organize a company-wide quiz featuring questions about Scottish culture and your employees' diverse backgrounds.
- Virtual Whisky Tasting Event: Host a guided tasting session featuring Scottish whiskies, discussing their history and production.
- "Cultural Connections" Panel Discussion: Organize a virtual panel where employees from different cultural backgrounds, including Scottish, share how they maintain their cultural identities in a global workplace.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value cultural diversity and inclusive work environments.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach diverse talent pools organically.
- Accelerate Time to Hire: Address concerns about cultural inclusivity with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of cultural insensitivity with stories of diverse celebrations.
- Expand Passive Candidate Pools: Engage professionals interested in globally-minded companies through targeted content.
Celebrate cultural diversity with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
