What It Is:
A traditional midsummer celebration in Northern European countries, marked by bonfires, feasts, and various cultural rituals to celebrate the longest day of the year.
Relevance to Talent Teams:
Demonstrates your company's appreciation for diverse cultural traditions and ability to celebrate regional events in a global context.
Content & Advocacy Ideas:
- "Midsummer Traditions" Video Series: This series will feature employees from Northern European countries sharing their St. John's Day traditions and how they celebrate.
- "Global Solstice Celebrations" Blog Posts: Invite employees to write about summer solstice traditions from their own cultures, highlighting global diversity.
- Midsummer-Inspired Team Building: Organize virtual team activities inspired by St. John's Day traditions, such as flower crown making or traditional games.
- "Light in the Workplace" Spotlight: Highlight employees who bring "light" to the company culture, tying into the summer solstice theme.
- Cultural Exchange Recipe Sharing: Encourage employees to share and try traditional Midsummer recipes from various Northern European countries.
- "Diversity Bonfire" Social Media Campaign: Ask employees to share what diversity means, creating a virtual "bonfire" of inclusive messages.
- Cross-Cultural Midsummer Music Playlist: Curate a company playlist featuring traditional and modern music from various Midsummer celebrations worldwide.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value cultural diversity and inclusive work environments.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach diverse talent pools organically.
- Accelerate Time to Hire: Address concerns about cultural inclusivity with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of cultural insensitivity with stories of diverse celebrations.
- Expand Passive Candidate Pools: Engage professionals interested in globally-minded companies through targeted content.
Celebrate cultural diversity with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
