Wear it Purple Day

What It Is:

An annual LGBTQIA+ awareness day encourages support for young people in Australia. The 2025 theme, "Write Your Story," focuses on empowering individuals to share their unique identities and experiences. The event was created to help support LGBTQIA+ youth with a day of celebration, activities, and wearing purple to raise funds for the Wear It Purple charity.

Relevance to Talent Teams:

Demonstrates your company's commitment to LGBTQIA+ inclusion, creating a safe and supportive environment for all employees, and attracting diverse talent.

Content & Advocacy Ideas:

• "My Story, My Pride" Video Series: Feature LGBTQIA+ employees sharing personal stories about coming out, overcoming challenges, and finding acceptance at work.
• "Rainbow Journeys" Blog Posts: Invite LGBTQIA+ employees to write about their career paths and how the company supports their authentic selves.
• "Write Your Story": Encourage employees to submit short stories, poems, or artwork expressing their LGBTQIA+ experiences or allyship.
• "Purple Portraits" Social Media Series: Share photos and brief stories of employees wearing purple, explaining what Wear It Purple Day means to them.
• Leadership Pride Video: Where LGBTQIA+ leaders discuss creating inclusive workplaces and the importance of visibility.
• Inclusive Workplace Policies Showcase: Highlight company policies supporting LGBTQIA+ employees.
• "Inclusive Leadership" Spotlight: Highlight leaders who actively promote LGBTQIA+ inclusion.

How Recruiters Can Use EGC to Impact KPIs:

• Improve Quality of Hire: Attract LGBTQIA+ talent by showcasing a workplace that values diversity and fosters inclusion.
• Reduce Cost Per Acquisition: Leverage authentic stories from LGBTQIA+ employees to reach diverse talent pools organically.
• Accelerate Time to Hire: Address concerns about workplace safety and acceptance upfront with real insights from LGBTQIA+ employees.
• Overcome Candidate Objections: Counter perceptions of discrimination with testimonials highlighting support for LGBTQIA+ employees.
• Expand Passive Candidate Pools: Engage LGBTQIA+ professionals through targeted content celebrating their stories and contributions.

Celebrate LGBTQIA+ inclusion and empower authentic stories with employee-generated content. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.