What It Is:
This event celebrates the 1920 passage of the 19th Amendment, which granted women the right to vote while also acknowledging the ongoing fight for full gender equality.
Relevance to Talent Teams:
Showcases your company's commitment to gender equality, attracts top female talent, and reinforces an inclusive environment where women can thrive.
Content & Advocacy Ideas:
- Video Series: Create short videos featuring female employees sharing their experiences, career journeys, and how the company supports their growth.
- Leadership Articles: Executive leaders share their DEI commitments and action plans to support women within the business.
- "Career Path Highlights": Feature success stories of women who have advanced in their careers within the company, emphasizing how an inclusive environment contributed to their growth.
- "Inclusive Innovation" Campaign: Demonstrate how diverse perspectives from women employees drive innovation in your company's products or services.
- "Mentorship Matters" Program Launch: Introduce a mentorship program pairing women with senior leaders to foster professional development and support.
- Women's ERG Showcase: Highlight the initiatives, activities, and impact of your company's Women's Employee Resource Group.
- "Breaking Barriers" Blog Series: Invite women employees to write about overcoming challenges in their careers and how the company supported them.
- Pay Equity Transparency Report: Share your company's commitment to equal pay with data on gender pay equity initiatives.
- "Women in Leadership" Spotlight: Profile women in leadership positions, sharing their career advice and vision for the company.
- "Allies in Action" Campaign: Showcase how male colleagues actively support and advocate for women in the workplace.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Draw highly skilled candidates who value female equality to your company.
- Reduce Cost Per Acquisition: Showcase value through women's advocacy in EGC to reduce marketing costs.
- Accelerate Time to Hire: Make connections through quick action to secure potential hires with support networks.
- Overcome Candidate Objections: Create an inclusive and welcoming community where women thrive and are empowered.
- Expand Passive Candidate Pools: Share unique and thoughtful content with your employees to broaden your brand awareness.
Show how your business supports equality to attract top talent, and utilize the Martec’s Authentic Intelligence Engine to communicate with potential employees. Show you support gender equality in your company today.
