Workplace Remembrance Day (UK)

What It Is:

An annual observance to remember those who have lost their lives or suffered injuries in workplace incidents, while promoting a culture of safety.

Relevance to Talent Teams:

Demonstrates your company's commitment to employee safety and well-being, fostering a culture that prioritizes health and safety in the workplace.

Content & Advocacy Ideas:

• "Safety Champions" Video Series: This series will feature employees sharing personal stories about workplace safety and how it has impacted their lives.
• Leadership Safety Pledge: Share messages from company leaders discussing their commitment to workplace safety and specific actions taken to ensure it.
• Safety Innovation Spotlight: Highlight recent improvements or initiatives to enhance workplace safety.
• "Safety First" Blog Posts: Invite employees to write about how they prioritize safety in their daily work routines.
• Virtual Safety Workshop: Host a session on identifying potential workplace hazards and best practices for prevention.
• "Near-Miss" Reporting Campaign: Encourage employees to share experiences of near-misses to promote a proactive safety culture.
• Safety Culture Survey: Launch an anonymous survey to gather employee feedback on the company's safety practices and areas for improvement.

How Recruiters Can Use EGC to Impact KPIs:

• Improve Quality of Hire: Attract candidates who value a workplace that prioritizes employee safety and well-being.
• Reduce Cost Per Acquisition: Leverage employee-generated content about safety culture to organically reach safety-conscious professionals.
• Accelerate Time to Hire: Address concerns about workplace safety upfront with authentic employee insights.
• Overcome Candidate Objections: Counter perceptions of unsafe work environments with stories of proactive safety measures.
• Expand Passive Candidate Pools: Engage professionals passionate about workplace safety through targeted content.

Amplify your commitment to workplace safety with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.