What It Is:
A month-long global awareness campaign for cerebral palsy (CP), coupled with STEPtember, a fundraising challenge to support people living with CP.
Relevance to Talent Teams:
Demonstrates your company's commitment to disability inclusion, health awareness, and corporate social responsibility.
Content & Advocacy Ideas:
- "Living with CP" Video Series: This series will feature employees with CP sharing their experiences, challenges, and successes in the workplace.
- Accessibility Showcase: Highlight workplace accommodations and technologies that support employees with CP and other mobility challenges.
- STEPtember Challenge: Organize a company-wide step challenge, encouraging teams to take 10,000 steps daily for CP awareness and fundraising.
- "Breaking Barriers" Blog Posts: Invite employees with CP to write about how they overcome challenges and contribute uniquely to their roles.
- Adaptive Sports Demo Day: Host a virtual or in-person event showcasing adaptive sports, with demonstrations by employees or local athletes with CP.
- Inclusive Design Workshop: Conduct a session on creating inclusive workspaces and products that accommodate diverse mobility needs.
- "CP Awareness" Lunch & Learn: Organize an educational session about CP, its impact, and how colleagues can be supportive allies.
- Social Media Takeover: Allow employees with CP to share their daily work experiences on company social media channels.
- "Ability in Disability" Podcast Series: Launch a mini-series featuring conversations with employees about their experiences with CP and other disabilities.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value disability inclusion and diversity by showcasing an inclusive workplace.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach diverse talent pools, including those with disabilities, organically.
- Accelerate Time to Hire: Address concerns about workplace accessibility upfront with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of limited opportunities for people with disabilities through success stories.
- Expand Passive Candidate Pools: Engage professionals passionate about disability rights and inclusion through targeted content.
Amplify diverse voices and support CP awareness with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
