What It Is:
A month-long celebration of diversity, including race, ethnicity, gender, sexual orientation, age, physical abilities, and more.
Relevance to Talent Teams:
Attract talent by valuing inclusivity and promoting an environment of respect for all cultures by promoting stories.
Content & Advocacy Ideas:
- "Diversity Voices" Series: Create short videos featuring employees from diverse backgrounds sharing their experiences, cultural insights, and how diversity enriches the workplace.
- Leadership Story: Executive leaders can share why they feel DEI is essential and how they ensure diversity within the company.
- Culture: Create content highlighting how your team celebrates diversity all the time but share on this day for maximum impact.
- Executive Stories: Profile your diverse leaders through career stories, thought leadership, and technical insights, as well as content showing the depth of knowledge and experience they bring to your leadership team.
- "A Day in My Shoes" Series: Feature diverse employees documenting a typical workday, showcasing unique perspectives and experiences.
- Employee Resource Group (ERG) Spotlights: Showcase different ERGs within your company, highlighting their missions, activities, and contributions to fostering inclusivity.
- Career Stories: Share career journey stories from diverse employees, highlighting their experiences, challenges, and career journeys to inspire others.
- "Beyond Compliance: Building a Culture of Inclusion" Thought Leadership Article: Publish a thought leadership piece by your company's CEO, CIO, or Head of DEI discussing how accessibility is integrated into the company's values and culture, going beyond legal compliance to create a genuinely inclusive environment.
- "Inclusive Innovation" Showcase: Highlight projects where diverse teams have driven innovation, demonstrating the power of varied perspectives.
- Cultural Recipe Exchange: Encourage employees to share traditional recipes from their cultures, compiling them into a digital cookbook to be shared company-wide.
- Multilingual Skills Spotlight: Feature employees who speak multiple languages, showcasing how this skill enhances communication and understanding in the workplace.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Use EGC to showcase the quality of diverse applicants.
- Reduce Cost Per Acquisition: Use authentic voices to highlight success stories.
- Accelerate Time to Hire: Transparent stories can create a welcoming and trusting environment for the employee to have a great experience.
- Overcome Candidate Objections: Share values and goals and showcase success to show how your environment differs from other companies.
- Expand Passive Candidate Pools: Use content from diverse talent to increase reach.
Leverage employee-generated content to authentically showcase your company's commitment to diversity and inclusion, while attracting diverse talent and fostering a culture of respect and belonging. Let The Martec’s Campaign Accelerator enable you to reach the right audience. Schedule a demo today.
