What It Is:
A day to promote physical and mental well-being through healthy lifestyle practices.
Relevance to Talent Teams:
Showcases commitment to employees' well-being, attracting candidates who value work-life balance and a supportive culture by leveraging diverse voices and experiences to create authentic, engaging content.
Content & Advocacy Ideas:
- ERG Wellness Initiatives Showcase: Feature wellness programs and activities organized by various Employee Resource Groups.
- "Wellness Champion" Spotlight Series: Feature employees to share their stories and tips for maintaining work-life balance.
- Leadership Wellness Challenge: Organize a company-wide wellness challenge led by senior executives, showcasing their commitment to employee well-being and encouraging participation across all levels.
- "Mindful Moments" Podcast: Launch a mini-podcast or video series where employees share their favorite mindfulness techniques, meditation practices, or stress-reduction strategies.
- Virtual Wellness Fair: Host an online event featuring workshops on various aspects of wellness, including mental health, nutrition, financial wellness, and physical fitness, led by both internal experts and external professionals.
- "Wellness Around the World" Campaign: Highlight diverse wellness practices from different cultures, encouraging employees to share traditions from their heritage that promote well-being.
- "A Day in the Life of a Healthy Employee" Video Series: Create short, engaging videos following employees who exemplify a healthy work-life balance, showcasing how they integrate wellness practices into their daily routines.
- "Wellness Wisdom" Blog Series: Invite employees from various departments and levels to contribute blog posts about their personal wellness journeys, challenges overcome, and lessons learned.
- "Wellness Wins" Recognition Program: Implement a peer-nomination system where employees can recognize colleagues who have positively impacted the workplace's wellness culture.
- Wellness Resource Hub: Create a centralized digital platform showcasing all wellness resources, programs, and EGC, making it easy for current and prospective employees to access information about the company's commitment to well-being.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Show you support your staff through positive and engaging testimonials.
- Reduce Cost Per Acquisition: Create engaging content through employee feedback, and promote organically with their engagement, lowering overall cost.
- Accelerate Time to Hire: Transparency builds trust with candidates, expediting time to hire.
- Overcome Candidate Objections: Highlighting how the company values a supportive work environment can alleviate concerns.
- Expand Passive Candidate Pools: Targeted posts can organically broaden candidate pools.
Showcase your company's wellness initiatives. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
