What It Is:
An eight-day Jewish festival (December 14-22)of light commemorates the rededication of the Temple in Jerusalem during the Maccabean Revolt.
Relevance to Talent Teams:
Showcases your company's commitment to cultural diversity and inclusivity, attracting candidates who value a respectful work environment.
Content & Advocacy Ideas:
- "Hanukkah Traditions" Series: Create short videos featuring Jewish employees sharing their personal Hanukkah traditions and experiences.
- Menorah Lighting Ceremony: Host a daily virtual or in-person menorah lighting ceremony, inviting employees to participate and learn about its significance.
- "Festival of Lights" Blog Posts: Invite employees to write about the meaning of Hanukkah and how it relates to themes of perseverance and hope in the workplace.
- Virtual Hanukkah Cooking Class: Organize an online cooking session where employees can learn to make traditional Hanukkah foods like latkes or sufganiyot.
- "Dreidel Tournament": Host a friendly virtual dreidel competition and explain the game's rules and significance in Hanukkah celebrations.
- "Eight Days of Inclusion" Campaign: Share daily posts about different aspects of Jewish culture and how to create an inclusive workplace for all faiths.
- "Tzedakah Challenge": Encourage employees to participate in acts of charity that reflect the Hanukkah spirit of giving.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value cultural diversity and inclusivity.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach diverse talent pools organically.
- Accelerate Time to Hire: Address concerns about religious inclusivity upfront with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of cultural insensitivity with stories of inclusive celebrations.
- Expand Passive Candidate Pools: Engage professionals from diverse backgrounds through targeted content celebrating cultural traditions.
Celebrate cultural diversity with authentic employee stories this Hanukkah. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
