What It Is:
A UN-designated day to raise awareness about the importance of access to information and promote transparency in governments and organizations worldwide.
Relevance to Talent Teams:
Demonstrates your company's commitment to transparency, open communication, and information sharing, fostering employee trust and engagement and attracting candidates who value these principles.
Content & Advocacy Ideas:
- "Transparency Champions" Video Series: This series will feature employees sharing how open access to information has positively impacted their work and decision-making.
- "Ask Me Anything" Leadership Sessions: Organize Q&A sessions where company leaders answer employee questions openly and honestly and share highlights or quotes from leaders on social media.
- Internal Knowledge Base Showcase: Highlight your company's efforts to create and maintain accessible information repositories for employees.
- "Information Access Success Stories" Blog Posts: Invite employees to write about how access to information helped them solve problems or innovate.
- Transparency Report Release: Publish an internal report detailing the company's efforts to promote information access and open communication.
- "Open Door Policy" Campaign: Encourage leaders to share how they implement open-door policies and welcome employee input.
- Employee Story-Sharing Platform: Launch a dedicated platform where employees can share their authentic experiences and insights.
- "Data for All" Initiative: Showcase how the company makes data and information more accessible across departments.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Showcasing a culture of information sharing will attract candidates who value transparency and open communication.
- Reduce Cost Per Acquisition: Leverage employee-generated content about open communication to reach like-minded professionals organically.
- Accelerate Time to Hire: Address concerns about company culture upfront with authentic employee insights on information access.
- Overcome Candidate Objections: Counter perceptions of information silos with stories of successful cross-departmental collaboration.
- Expand Passive Candidate Pools: Engage professionals passionate about transparency through targeted content highlighting open communication practices.
Amplify your commitment to transparency with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
