What It Is:
The International Fund for Animal Welfare created an annual global observance in 2002 to raise awareness about the importance of cats and promote their welfare.
Relevance to Talent Teams:
Demonstrates how cats can enhance remote work experiences, fostering a positive work environment and improving employee well-being.
Content & Advocacy Ideas:
- "Cats at Work" Series: Create videos featuring employees sharing how their cats improve their remote work experience, highlighting stress relief and companionship.
- "Furry Coworkers" Social Media Campaign: Encourage employees to share photos of their cats "helping" with work, using hashtags like #InternationalCatDay.
- "Purrfect Productivity" Blog Posts: Invite employees to write about how having cats at home boosts their productivity and work-life balance.
- Virtual Pet Show: Host a virtual event where employees can show off their pets, fostering a sense of community and fun.
- "Cat Care Tips" Infographic: Design an infographic sharing tips on caring for cats while working from home, including stress reduction techniques for both humans and pets.
- "Cat Adoption Drive" Initiative: Organize a company-wide cat adoption drive, partnering with local shelters to promote cat welfare.
- "Mental Health Benefits" Webinar: Host a session discussing the mental health benefits of having pets, particularly cats, while working remotely.
- "Cat-Friendly Workspace" Tour: Offer a virtual tour of pet-friendly workspaces, highlighting how they support remote workers with pets.
- "Cat-Themed Wellness Challenge": Launch a wellness challenge encouraging employees to incorporate cat-inspired stress relief techniques into their daily routines.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value a pet-friendly work environment by showcasing how cats enhance remote work experiences.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach pet owners and remote workers organically.
- Accelerate Time to Hire: Address concerns about work-life balance with authentic stories of how cats support remote employees.
- Overcome Candidate Objections: Counter perceptions of isolation in remote work with testimonials highlighting the companionship of pets.
- Expand Passive Candidate Pools: Engage professionals passionate about pets through targeted content highlighting the benefits of working with cats at home.
Celebrate the joy of cats in the workplace with authentic employee stories. The Martec’s Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
