What It Is:
A day for the bisexual community and their allies to recognize and celebrate bisexuality and highlight issues faced by bisexual people.
Relevance to Talent Teams:
Increase visibility, educate colleagues, and showcase your company's commitment to bisexual inclusion, while attracting diverse talent and fostering a more inclusive workplace.
Content & Advocacy Ideas:
- "Bi+ in Leadership" Profiles: Highlight bisexual employees in leadership positions, sharing their career journeys and advice.
- "Bi+ Voices" Series: Create videos featuring bisexual employees sharing their experiences, challenges, and how the company supports them.
- Bi+ Ally Spotlight: Showcase allies discussing their commitment to supporting bisexual colleagues and creating an inclusive environment.
- Bi+ ERG Showcase: Feature initiatives and activities of your company's LGBTQ+ Employee Resource Group, focusing on bisexual inclusion.
- "Out and Proud" Career Path Highlights: Feature success stories of LGBTQIA+ employees who have advanced in their careers within the company, emphasizing how an inclusive environment contributed to their growth.
- "Pride in Our Policies" Series: Create infographics or short videos explaining your company's LGBTQIA+ inclusive policies, benefits, and initiatives, using employee testimonials to bring these to life.
- Leadership Ally Spotlight: Showcase senior leaders discussing their commitment to LGBTQIA+ inclusion and sharing personal stories of allyship.
- Bi+ Inclusive Benefits Explainer: Create content highlighting how company benefits support bisexual employees and their families.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Draw employees who want to work for a company that takes their team seriously, promotes equality, and ensures support.
- Reduce Cost Per Acquisition: Create authentic outreach content for market campaigns and reduce costs for the business.
- Accelerate Time to Hire: To speed the hiring process, help candidates connect more deeply with your team's transparency.
- Overcome Candidate Objections: Make genuine storytelling a priority and show that a diverse culture is valued.
- Expand Passive Candidate Pools: Amplify your content to attract high-quality candidates.
Build your staff and show that you welcome bisexual members to the company. Promote the values to attract the top talent. Have The Martec’s Campaign Accelerator connect and engage with the right candidates for your company. Engage with us today.
