What It Is:
A global observance on November 30th dedicated to raising awareness about the importance of cybersecurity and promoting proactive measures to safeguard digital information against cyber threats.
Relevance to Talent Teams:
Showcases a company’s commitment to data protection, attracts security-conscious talent, and reinforces a culture of cyber resilience where every employee is an active defender.
Content & Advocacy Ideas:
- Technical Insights Articles: Cybersecurity employees share deep-dive insights into the latest cybersecurity trends to attract more tech talent.
- "Behind the Software" Showcase: Highlight innovative projects or products developed by your cybersecurity team, demonstrating their impact on the company.
- "Future of Cybersecurity" Articles: Your leaders discuss their vision for the industry and the company's cybersecurity.
- "Secure Your Home Office": Employees create and share tips for maintaining cybersecurity while working remotely.
- "Day in the Life of a Cybersecurity Professional" Series: Have IT security team members share insights into their roles and responsibilities.
- "Coding for Good" Initiative: Showcase volunteer cybersecurity projects or pro-bono work your team has done for non-profits or community organizations.
- "Cyber Hero" Series: Create short videos featuring employees sharing their best cybersecurity practices or how they've prevented a potential security incident.
- Cybersecurity Myth-busting Series: Create short posts or videos debunking common cybersecurity misconceptions.
- "My Cyber Journey" Blog Posts: Encourage cybersecurity employees to write about their career progression, challenges overcome, and lessons learned.
- "Mentors" Spotlight: Feature experienced cybersecurity professionals who excel at mentoring junior staff, highlighting the company's commitment to professional development.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who prioritize security by showcasing a strong cybersecurity culture.
- Reduce Cost Per Acquisition: Utilize employee-generated cybersecurity tips and insights to drive organic engagement and reach.
- Accelerate Time to Hire: Build trust with candidates by highlighting the company’s commitment to data protection.
- Overcome Candidate Objections: Address concerns about data security by showcasing robust cybersecurity measures and employee training programs.
- Expand Passive Candidate Pools: Reach security-conscious professionals through thought leadership content and awareness campaigns.
Empower your employees to be cyber defenders. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
