What It Is:
A UN-designated day to recognize the role of charity in alleviating humanitarian crises and human suffering, and to encourage charitable efforts worldwide.
Relevance to Talent Teams:
Highlights your company’s commitment to corporate social responsibility (CSR), employee volunteerism, and community engagement, fostering a positive workplace culture and attracting purpose-driven talent.
Content & Advocacy Ideas:
- "Charity Champions" Video Series: This series will feature employees sharing their experiences volunteering for charities and how it has impacted their lives.
- ERG-Led Charity Initiatives: Highlight Employee Resource Groups (ERGs) organizing charity drives or fundraising events for causes aligned with their missions.
- Company-Sponsored Volunteer Day: Organize a day where employees can volunteer together for a local charity, showcasing teamwork and community impact.
- "Why I Volunteer" Blog Posts: Invite employees and leaders to write about their personal motivations for supporting charities and how the company enables them to give back.
- Matching Gift Program Spotlight: Share stories of employees whose charitable donations were matched by the company, amplifying their impact.
- Social Media Campaign: Use platforms to share inspiring stories of employee charity efforts, using hashtags like #DayOfCharity or #GivingBack.
- Charity Impact Infographic: Create a visual representation of the company’s collective contributions to charities, including volunteer hours and funds raised.
- Pro Bono Work Showcase: Highlight how employees use their professional skills to support nonprofits through pro bono projects.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract socially conscious candidates by showcasing a culture that values giving back.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach purpose-driven professionals organically.
- Accelerate Time to Hire: Address concerns about CSR initiatives upfront with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of limited social impact with real stories of charitable efforts and employee involvement.
- Expand Passive Candidate Pools: Engage professionals passionate about charity work through targeted content highlighting volunteer opportunities.
Amplify your company’s commitment to giving back with authentic employee stories. The Martec’s Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
