International Day of Rural Women

What It Is:

A UN-designated day to recognize rural women's critical role and contribution in enhancing agricultural and rural development, improving food security, and eradicating rural poverty.

Relevance to Talent Teams:

It highlights the importance of inclusivity for remote workers, especially women in rural areas, and showcases how global companies benefit from diverse talent regardless of location.

Content & Advocacy Ideas:

• "Rural Women in Tech" Video Series: Features stories of women from rural areas who have significantly contributed to the company.
• Remote Work Success Stories: Share blog posts about how flexible work arrangements have empowered rural women to advance their careers.
• Virtual "Day in the Life" Tours: Showcase the unique work environments of rural women employees through video tours.
• Skills Spotlight Campaign: Highlight the unique skills and perspectives rural women bring to global teams.
• Mentorship Program Launch: Introduce a program connecting rural women with mentors across the company.
• "Breaking Barriers" Video Series: Host a virtual panel featuring rural women discussing challenges and triumphs in their professional journeys.
• Rural Innovation Showcase: Highlight projects or initiatives led by rural women that have driven company innovation.
• "Empowering Rural Communities" Blog Series: Share stories of how employing rural women has positively impacted their local communities.

How Recruiters Can Use EGC to Impact KPIs:

• Improve Quality of Hire: Attract diverse talent by showcasing inclusive opportunities for rural women.
• Reduce Cost Per Acquisition: Leverage employee stories to organically reach potential candidates in rural areas.
• Accelerate Time to Hire: Address concerns about remote work opportunities with authentic insights from rural employees.
• Overcome Candidate Objections: Counter perceptions of limited career growth for remote workers with success stories.
• Expand Passive Candidate Pools: Engage professionals in rural areas through targeted content highlighting opportunities.

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