What It Is:
An annual observance commemorating the first electronic message sent over ARPANET in 1969, marking the birth of the modern internet.
Relevance to Talent Teams:
Showcases your company's commitment to technological innovation and highlights the contributions of tech employees, attracting candidates passionate about shaping the digital future.
Content & Advocacy Ideas:
- "Tech Pioneers" Video Series: Create short videos featuring tech employees sharing their innovative projects and how they're shaping the company's digital future.
- "Day in the Life" Videos: Encourage tech employees to share their daily routines and challenges on company social media channels.
- Virtual Tech Innovation Showcase: Host an online event where employees can present their latest tech innovations and projects.
- "Internet Evolution" Blog Posts: Invite employees to write about how internet technologies have transformed their roles.
- Hackathon Challenge: Organize a company-wide hackathon that solves real-world problems using internet technologies.
- "Tech Talk" Podcast Series: Launch episodes featuring conversations with tech employees about emerging trends and their impact on the industry.
- "Digital Transformation Journey" Infographic: Create a visual timeline of the company's technological milestones and future roadmap.
- "Internet of Things (IoT) at Work" Campaign: Showcase how IoT technologies are being implemented in various departments to improve efficiency.
- Thought Leadership Article on Innovation: Publish an article by your tech leaders discussing the future of innovation at your company.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract top tech talent by showcasing a culture of innovation and cutting-edge projects.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach tech professionals organically.
- Accelerate Time to Hire: Address concerns about technological advancement opportunities with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of stagnant tech environments with stories of ongoing innovation.
- Expand Passive Candidate Pools: Engage tech professionals through targeted content highlighting innovative work.
Amplify your tech innovation stories with authentic employee voices. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
