What It Is:
A global day celebrating the uniqueness and contributions of left-handed individuals while raising awareness about the challenges they face in a predominantly right-handed world.
Relevance to Talent Teams:
Highlights your company's commitment to inclusivity and workplace accommodations, fostering a culture that values diversity and individuality.
Content & Advocacy Ideas:
- "Left-Handed Voices" Series: Feature videos/photos of left-handed employees sharing their experiences, challenges, and how the company supports their needs.
- "Tools for Lefties" Showcase: Highlight the accommodations your company provides for left-handed employees, such as left-handed desks, tools, or ergonomic equipment.
- "Breaking Stereotypes" Blog Posts: Invite left-handed employees to write about how their uniqueness contributes to their strengths in the workplace.
- Social Media Campaign: Share fun facts about left-handedness, famous left-handers, and employee stories using hashtags like #InternationalLeftHandersDay.
- Left vs. Right Challenge: Organize a fun event where right-handed employees try using left-handed tools or writing with their non-dominant hands to understand left-handers' challenges.
- "A Day in the Life of a Left-Handed Employee" Photo Essay: Document a typical workday for a left-handed employee, showcasing how they adapt and thrive.
- Inclusive Design Workshop: Host a session on creating inclusive workplace designs that accommodate all employees, including left-handers.
- Employee Resource Group (ERG) Spotlight: Highlight any ERGs that support inclusivity and share how they advocate for workplace accommodations for all employees.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value inclusivity by showcasing how your company supports diverse needs.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach diverse talent pools organically.
- Accelerate Time to Hire: Address concerns about workplace accommodations upfront with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of inflexibility with stories of how your company supports unique needs like handedness.
- Expand Passive Candidate Pools: Engage professionals passionate about diversity and inclusion through targeted content.
Celebrate individuality with authentic employee stories. The Martec’s Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
