What It Is:
An annual observance promoting self-care as a vital part of maintaining physical, mental, and emotional well-being. It was established by the International Self-Care Foundation in 2011 to highlight the importance of self-care in daily life.
Relevance to Talent Teams:
Demonstrates your company's commitment to employee well-being, encouraging a culture of self-care that supports mental health and productivity.
Content & Advocacy Ideas:
- ERG Wellness Initiatives Showcase: This event will feature wellness programs and activities organized by various Employee Resource Groups and encourage employee participation in International Self-Care Day.
- "Wellness Challenge" Campaign: Launch a company-wide wellness challenge encouraging employees to adopt healthy habits like meditation or exercise.
- "Summer Self-Care" Social Media Campaign: Use company social media channels to share tips and activities for self-care during the summer months.
- "Wellness Champion" Spotlight Series: Feature employees to share their stories and tips for maintaining work-life balance.
- Leadership Wellness Challenge: Organize a company-wide wellness challenge led by senior executives, showcasing their commitment to employee well-being and encouraging participation across all levels.
- "Wellness Around the World" Campaign: Highlight diverse wellness practices from different cultures, encouraging employees to share traditions from their heritage that promote well-being.
- "Wellness Wisdom" Blog Series: Invite employees from various departments and levels to contribute blog posts about their self-care and wellness journeys, challenges overcome, and lessons learned.
- Wellness Resource Hub: Create a centralized digital platform showcasing all wellness resources, programs, and EGC, making it easy for current and prospective employees to access information about the company's commitment to self-care and well-being.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value a supportive and wellness-focused work environment.
- Reduce Cost Per Acquisition: Leverage employee-generated content showcasing self-care initiatives to reach health-conscious professionals organically.
- Accelerate Time to Hire: Address concerns about work-life balance with authentic employee insights on self-care practices.
- Overcome Candidate Objections: Counter perceptions of a stressful work environment with stories of self-care support.
- Expand Passive Candidate Pools: Engage professionals passionate about wellness through targeted content highlighting self-care benefits.
Celebrate employee well-being with authentic self-care stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
