What It Is:
An annual observance to honor the memory of transgender people whose lives were lost due to anti-transgender violence and to raise awareness about the challenges faced by the transgender community.
Relevance to Talent Teams:
Demonstrates your company's commitment to diversity, inclusivity, and respect for transgender employees, fostering a supportive work environment for all.
Content & Advocacy Ideas:
- "Transgender Voices" Series: Create videos featuring transgender employees sharing their experiences, challenges, and how they feel supported by the company.
- Leadership Commitment Messages: Have executive leaders share their personal commitment to fostering an inclusive environment for transgender employees, discussing specific initiatives and policies.
- Employee Profile Storytelling: Develop a video profiling a transgender employee, highlighting their career journey and how they feel included and supported at your company.
- "Breaking Barriers" Blog Posts: Invite transgender employees to write about their career journeys and achievements.
- Inclusive Benefits Showcase: Highlight your company's benefits and policies supporting diversity and inclusion, particularly those tailored for transgender or LGBTQIA+ employees.
- Transgender Leadership Spotlight: Profile transgender leaders through career stories, thought leadership, and technical insights, showcasing their contributions to the company.
- "Why Inclusion Matters" Blog Posts: Invite employees to write about why they believe an inclusive workplace is essential and how it benefits everyone.
- Social Media Campaign: Use company social media channels to support the transgender community, sharing messages of solidarity and inclusivity.
- ERG Spotlight: Highlight the activities and impact of your company's LGBTQ+ Employee Resource Group, showcasing how it supports transgender employees and promotes awareness.
- "Authenticity at Work" Series: Featuring transgender employees discussing the importance of authenticity in the workplace and how it enhances job satisfaction.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value diversity and inclusivity by showcasing a transgender-friendly workplace.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach diverse talent pools organically.
- Accelerate Time to Hire: Address concerns about workplace inclusivity upfront with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of discrimination with stories of transgender employee support and success.
- Expand Passive Candidate Pools: Engage professionals from diverse backgrounds through targeted content celebrating transgender inclusion.
Amplify transgender voices and foster inclusivity with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
