International Universal Health Coverage Day

‍What It Is:

A United Nations-designated day to raise awareness about the importance of universal health coverage (UHC), ensuring that all individuals and communities receive essential health services without financial hardship.

Relevance to Talent Teams:

Highlights your company’s commitment to employee health and well-being, attracts candidates who value comprehensive health benefits, and reinforces your employer brand as a health-conscious organization.

Content & Advocacy Ideas:

• Benefits Explainer Infographic: Design an easy-to-understand visual guide highlighting your company's comprehensive health benefits package, including employee testimonials.
• "Healthy Habits" Challenge: Launch a company-wide wellness challenge, encouraging employees to adopt and share healthy lifestyle practices.
• UHC Impact Stories: Highlight how the company's health initiatives have impacted employees' lives, especially during challenging times.
• "Wellness Champion" Spotlight: Profile employees who actively promote health and wellness initiatives within the company.
• "Health Journey" Video Series: Create videos featuring employees sharing how the company's health coverage has positively impacted their lives.
• "Health at Home" Tips Series: Have employees share their best practices for maintaining physical and mental health while working remotely.

How Recruiters Can Use EGC to Impact KPIs:

• Improve Quality of Hire: Attract candidates who prioritize working for companies that value employee well-being.
• Reduce Cost Per Acquisition: Use employee-generated content (EGC) to reach candidates interested in wellness-focused workplaces organically.
• Accelerate Time to Hire: Build trust by showcasing authentic stories of employees benefiting from robust health programs.
• Overcome Candidate Objections: Address concerns about workplace support by highlighting real examples of comprehensive health benefits.
• Expand Passive Candidate Pools: Engage professionals passionate about health equity through targeted campaigns.

Showcase your commitment to employee well-being this Universal Health Coverage Day. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.