What It Is:
An annual global awareness campaign celebrating the work and achievements of women engineers, aiming to raise women's profiles in engineering and highlight career opportunities in the field.
Relevance to Talent Teams:
Showcases your company's commitment to gender diversity in STEM fields, particularly engineering, and attracts female talent to an industry where women are still underrepresented.
Content & Advocacy Ideas:
- "Women in Engineering" Series: Create videos featuring female engineers sharing their work, experiences, and achievements in STEM fields.
- Mentorship Success Stories: Share stories of women mentoring young female engineers, highlighting the impact of these mentorship programs on career development and inspiration.
- "Day in the Life" Social Media Takeover: Allow female engineers to share their typical workday on company social media channels.
- Technical Insights Blog Posts: Highlight technical projects, knowledge, or innovation led by the women in your company, showcasing their expertise and contributions to engineering.
- Employee Resource Group (ERG) Spotlight: Share quotes or testimonials from employees involved with ERGs that promote the growth of female engineers, highlighting their experiences and benefits.
- "Women in Engineering: Breaking Barriers": Featuring female engineers discussing their experiences overcoming challenges in STEM fields.
- "Engineering Role Models" Storytelling Series: Invite female employees to write about women who inspire them in STEM, highlighting their achievements and contributions.
- "Engineering Career Paths" Series: Where female employees share their career journeys in STEM, discussing challenges and successes.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract top female engineering talent by showcasing a supportive environment for women in STEM.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach women in engineering communities organically.
- Accelerate Time to Hire: Address gender-specific concerns in engineering with authentic insights from female employees.
- Overcome Candidate Objections: Counter perceptions of male-dominated workplaces with stories of successful women engineers.
- Expand Passive Candidate Pools: Engage female STEM professionals through targeted content highlighting career opportunities.
Amplify the voices of women in engineering with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
