What It Is:
A month-long campaign raising awareness of men’s health issues, including mental health, suicide prevention, and prostate cancer. This month also includes World Men’s Day on November 3.
Relevance to Talent Teams:
Raise awareness, reduce stigma, and showcase your company's commitment to men's health, while also attracting potential candidates who value a supportive work environment.
Content & Advocacy Ideas:
- "Mo Your Own Way" Challenge: Encourage employees to create unique fundraising initiatives that showcase their creativity and commitment to the cause.
- “Mo Bros" Series: Create short videos featuring male employees sharing their personal health journeys or experiences with men's health issues.
- Virtual Fitness Challenge: Organize a company-wide "Move for Movember" challenge, in which employees track their physical activity throughout the month. The proceeds will go to men's health charities.
- "Mustache Progress" Photo Campaign: Encourage participating employees to share weekly photos of their mustache growth on company social media.
- Leadership Mental Health Pledge: Have male leaders publicly prioritize mental health and share concrete steps to support employee well-being.
- "Breaking the Stigma" Blog Posts: Invite employees to write about their experiences with men's health challenges and how they've overcome them.
- "Health Heroes" Spotlight: Feature employees who promote men's health awareness within the company, sharing their initiatives and impact.
- Wellness Resource Hub: Create a dedicated internal page highlighting men's health resources, including company benefits and external support organizations.
- Men's Health Benefits Explainer: Produce an infographic or video series explaining your company's health benefits package, emphasizing coverage for men's health issues.
- "Allies in Action" Campaign: Highlight how non-male employees support their male colleagues' health journeys, fostering a culture of allyship.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value companies prioritizing employee well-being.
- Reduce Cost Per Acquisition: Use organic advocacy campaigns to reach candidates interested in wellness-focused workplaces.
- Accelerate Time to Hire: Build trust by addressing health-related concerns upfront with authentic content.
- Overcome Candidate Objections: Showcase how your company supports men’s mental and physical health.
- Expand Passive Candidate Pools: Engage male professionals through targeted wellness campaigns.
Support men’s health with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
